Korea Brand & Entertainment Expo(KBEE) is one of the most famous K-Lifestyle Festival that conbined Hallyu, such as Korean celebrities and K-Pop concerts, with promotion of consumer goods and service products of Korea. The Expo intends to integrate and develop harmoniously the culture and industries of Korea with hallyu acting as motivational impetus around the world.
with Korean stars
Arranging partnership between superior buyers around the world and SMEs to converge manufacturing and service industry with Korean culture.
and Economic exchange
Helping the member of future young generation in Korea and abroad countries to cooperate through cultural and economic exchanges.